We think our cans look great, but there’s more to our decision to go with aluminum for packaging, rather than glass or plastic.
- Aluminum cans deliver 100 percent protection against oxygen, light, moisture and other contaminants, keeping our drinks fresh and delicious.
- Aluminum doesn’t weigh much, minimizing carbon emissions during transport.
- The aluminum for our cans contains, on average, 73% recycled metal. More than 75% of all aluminum that has been introduced as food packaging in Canada since the 1950s is still in circulation to this day and found in everything from aluminum foil to food and drink containers.
- The typical plastic bottle contains, on average, about 6% recycled plastic.
- Aluminum cans are recycled over and over again in a true “closed-loop” recycling process. The metal in our cans is molten down and made into new cans and other aluminum products. Glass and plastic are typically “down-cycled” and in Canada, only 9% of all plastics are recycled at all.
- It takes significantly less energy to recycle aluminum than glass or plastic. Recycling aluminum cans saves 95% of the energy required to make the same amount of aluminum from its source.
#DrinkSomethingBetter can mean many things. For us, environmental responsibility is one of them.